I have this to say:
What fucking excuse you are giving? What fucking message you are sending to EPL lovers like us? Simply by saying "We've no choice" is like pushing all possible questions away we consumers throw at you. You have been increasing the price for sports from $8 to $15 and now $15 to $25. It's an increase of $17 in a space of 3 years and less.
It's very obvious that your company is not looking at ways to cut costs and pass the saving to consumers. All you want is profit and more profit. I do agree that each and every company do businesss to earn profit but big company like you should empathize with people who genuinely love to watch the EPL but could not afford that much. Instead of thinking ways to help the consumers, you went ahead with the increase just because you have secured the rights at a high costs. Indeed your company work on a principle "If you want to watch the EPL, just pay more...no money no talk".
I strongly object to your company is saying profit is lean when it has reportedly that the company is showing strong earnings. You can say whatever you like..e.g lean profits margin...high operating costs and other nonsenses..but we consumer will never know if what you said is ever true.
All i can say is that Starhub are bloodsuckers....I shall cancel my sports channel and will think of alternatives. We won't die or suffer without watching the EPL but Starhub wil suffer if subscribers keep cancelling their subscription.
As for CASE, you are just a lion without teeths. Can't bite..no power at all to intervene. What you can say is bad timing etc..blah..blah and don't do anything. I just wondering what does CASE stands for ..Consumers Are Simply Extortable....